Financed by the Department of Sport, Arts and Culture, the claim by Brand South Africa that the country’s “reform path is winning back investor confidence” (Business Report, October 24) is government propaganda at its worst because it totally evades truth and reality.
Pompously, Neville Matjie, Brand SA’s CEO, asserts that despite geopolitical flux, “South Africa continues to distinguish itself as a nation of endurance and depth.” Since unpacking how this experience distinguishes us would contradict his narrative, Matjie avoids doing so and instead forges into the pastures of pretence.
He holds that the EU’s €11,5 billion investment package “is recognition that confidence in South Africa is not misplaced.” But one wonders who is fooling whom? The EU’s confidence has everything to do with advancing its globalist strategy, which, through indebtedness, enables it to increase its leverage over South Africa.
Brand South Africa is naïve if it thinks the EU is unaware of the broken state of municipal infrastructure, where only 41 of 257 municipalities are financially viable; that the EU is unaware that South Africa under the ANC is a kleptocracy which adheres to the failed ideology of socialism. It knows that the only reforms occurring are the tightening of the discriminatory BEE regulations and new restrictions on mining so as to transfer mineral ownership, piecemeal, to “the people,” as the holy writ of the Freedom Charter dictates.
The “endurance” we display as a nation concerns having to endure increasingly unaffordable costs for an unstable electricity supply since 2007; rising unemployment since 2008, coupled with increasing labour costs; declining manufacturing output since 2007; gold production down 40% since 2013; and GDP stagnation since 2018.
The “depth” to which Mr Matjie says distinguishes South Africa realistically concerns the depth of despair at the ongoing extent to which every aspect of state governance is corrupt and bankrupt – every institution except Sars. Other “depths” of the sad experience we “endure,” which Brand South Africa dares not mention, include having amongst the lowest education outcomes in the world, ranking uppermost globally in crime and murder rates and the extent to which bribery and theft by criminal syndicates and cartels constitute governance.
As expected, Brand South Africa regurgitates the absolutely false narrative that decarbonisation will promote social upliftment and employment. Besides the total lack of scientific evidence justifying this globalist, Orwellian narrative, the purveyors never explain how, without coal and oil, mining and manufacturing can occur and how alternative employment opportunities would materialise. They don’t because decarbonisation, like mRNA vaccination, is a key component of the depopulation strategy.
The only redeeming aspect of Brand SA’s propaganda piece is the tag Business Report’s editor appended to it: The views expressed here do not necessarily represent those of Independent Media.




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